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Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising Daniel Rowles 9780749479794 Kogan Page - ksika

    

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.

The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go.



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Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Kategorie: Informatika, Internet
Kategorie BISAC:
Business & Economics > E-Commerce - Internet Marketing
Business & Economics > Reklama i promocja
Technology > Mobile & Wireless Communications
Nakladatel: Kogan Page
Jazyk: Anglický
ISBN-13: 9780749479794
Rok vydání: 2017
Počet stran: 272
Hmotnost: 0.38 kg
Rrozměry: 23.39 x 15.6 x 1.47 cm
Obálka: Měkká
Počet svazků: 01
Rowles, Daniel Daniel Rowles has worked in digital marketing for ... Více >